The IKEA vision and values
Inspired by our vision and driven by our values, we’re passionate about life at home.
We bring the IKEA brand to millions of homes, offering well-designed, functional, durable, affordable and sustainable home furnishing solutions to people with big dreams and thin wallets. We’re curious about the world around us, and want to make a positive difference in people’s lives.
The IKEA vision“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home. |
The IKEA business ideaWhile our vision tells us why we exist, our business idea tells us what we want to achieve. And if you’ve ever visited IKEA, you’ll have probably worked out what our business idea is – “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” |
“IKEA is not the work of one person alone. It is the result of many minds and many souls working together through many years of joy and hard work.”
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IKEA Key values
We believe that every individual has something valuable to offer and we strive to have the same values in the way we work.
Togetherness
We believe that every individual has something valuable to offer and we strive to have the same values in the way we work.
Caring for people and planet
We want to be a force for positive change. We have the possibility to make a significant and lasting impact – today and for the generations to come.
Renew and improve
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.
Different with a meaning
IKEA is not like other companies and we don't want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes – always for a good reason.
Cost-consciousness
As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality.
Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspire everyone to contribute to development.
Simplicity
A simple, straightforward and down-to-earth way of being is part of our Småland heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.
Lead by example
We see leadership as an action, not a position. We look for people's values before competence and experience. People who 'walk the talk' and lead by example. It is about being our best self and bringing out the best in each other.