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Big adventures start here!

The Play Planet Needs You

Meet Alien, a 5-year-old alien from the Play Planet
where its energy comes from the joy of children across the cosmos.
When children become happier, more energy can be produced.

However, children are not as happy as before in recent years.

We invite you to join this adventure with Alien to find joyfulness. 
Let's recover the energy of happiness children.

Start your adventure journey
Alien's Day Begins at Home

Starting in their space house, Alien wakes up and greets their spaceship and space friends. Join Alien for an energetic day and see what they do!

Off to Space School

With space buddies, exploring new possibilities.
But sometimes... it feels like there's not enough time for play.
School takes up a big chunk of Alien's day.

Let's see what's been happening!

[Question 1/3]
According to UNICEF HK*, how many hours of playtime should children have every day?
0.5 hours
1 hours
1.5 hours
Confirm
Growing through play, learning through play.

Safe and free play is a right for every child.
Playing with children can generate more positive energy.
The more time children spend playing games with their families,
the happier they will be.

[Question 2/3]
What are the benefits of playing for children? (Select multiple options)
Intellectual development
Emotional development
Enhances learning abilities
Go Back
Confirm
After-School Playtime

The day's classes have ended! Before heading home,
let's seize the opportunity with Alien for some playtime before going back.

[Question 3/3]
Let's see how well you know about Alien's toys! Which strict checks do IKEA toys pass? (Select multiple options)
Avoid small parts that children might swallow or choke on (e.g., plastic eyes).
All stuffed toys undergo a pull test of 90 Newtons to ensure quality.
Free from harmful chemicals, carcinogens, allergens, or fragrances.
Go Back
Results
Challenge Completed:
We're Home!

After spending a day with Alien,
did you know the three big challenges Alien faced?
Thanks for helping Alien complete the mission.
Let's see your result.

Question 1 answer: 1 hour
Question 2 answer: All of the above
Question 3 answer: All of the above

In order to promote children's right to play, Caritas Youth and Community Service will also organize the "Let's Play Day Camp" event on 8th October. Due to overwhelming response, all available slots have been filled. Thank you all for your support!

Terms & Condition: This campaign's gift redemption period is from September 18, 2023, to October 28, 2023.​ Gifts from this campaign can be redeemed at IKEA Hong Kong Causeway Bay Store, Kowloon Bay Store, Sha Tin Store, and Tsuen Wan Store during the redemption period. Gifts are available in limited quantities and are available while supplies last.​ Each person is limited to redeeming one gift during the redemption period.​ IKEA reserves the right to terminate or modify the terms and conditions of the campaign without prior notice.*According to Hong Kong Committee for UNICEF Newsletter 2018

Our new AFTONSPARV collection
brings outer space into the home space!

Designed to spark play and curiosity in children aged 3-7 years, it contains a host of space-themed toys including soft-toy astronauts and aliens, a cardboard rocket play tent, a spaceship, finger puppets, space-age lamps, galaxy-inspired bed textiles, and a glow-in-the-dark curtain.

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